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Channel: thoughts – The Museum of the Future
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Evil Plans – How we can make culture dominate the world

Hugh MacLeod of Gapingvoid wrote a book with a title that immediately put it at the top of my reading list: Evil Plans, having fun on the road to world domination. Maybe world domination is...

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The new visitor

Photo by Jon Martin on Flickr.com (CC BY-NC-SA) One of the recurring questions at Museums and the Web 2011 was about the new visitors technology and new media supposedly get to our institutions. Who...

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Why success always starts with failure

Photo by Hans Gerwitz on Flickr. I realise that after my last, maybe unsettling post, I’ve been rather quiet on my blog. I haven’t given up on sharing stuff. I was merely soaking up inspiration and...

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Technology as a tool/technology as art

Photo by Esther Simpson on Flickr. One of the most important lessons I learned about the use of technology in galleries is that when using it, there’s hardly a middle road. (Hardly… there is maybe...

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On wine, coding and simple questions

This week I did a wine tasting with a Dutch wine critic. That was fun. Of course we talked about the difference between supermarket wines, new-world wines, old-world wines etc. Regardless of tasting...

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What would Alain de Botton do if he owned your museum?

N.B. I should have posted this post when I first wrote it. By now Alain de Botton’s opinion about museums is all over the place, and way better written (that is: by him) so you’d better read his...

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Engagement and outreach

Whenever I feel like there is an occasion for a party, I always quickly reject the idea. I’m terrible at throwing parties. It’s not that I’m not a good cook, don’t know about wine or have trouble...

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Marketing driven ≠ market driven

An anecdote: In a recent conversation with a marketing manager at a larger cultural institution in the Netherlands I asked after the organisation’s primary target groups. “That’s not the way we think...

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Going from measuring online success to measuring significance

I recently realised that we, cultural institutions, are using the wrong metrics to measure our online success, because we’re measuring just that: generic success. We’re using statistics and software...

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“How the heck do you leave a building?”

At last week’s Ecsite conference Steven Snyder of the Franklin Institute posed a rather interesting dilemma: If the Franklin Institute wants to achieve its mission of inspiring a passion for learning...

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